Product Manager / Co-founder

Roadmaps that actually ship.

I’m Emmy Irtwange, a product manager who turns vision into roadmaps and roadmaps into launches: leading cross-functional teams, writing the PRDs, running the sprints and shipping MVPs across real estate, logistics, food and SaaS. Trained as an agricultural engineer; sharpened by years of field sales.

See selected work Get in touch
Portrait of Emmy Irtwange wearing glasses, an olive bucket hat and a waxed olive jacket
Shipped № 07 Idea → Launch
CurrentlyOpen to product roles & projects
Working styleRemote · flexible across time zones
FocusRoadmaps · Agile delivery · User research
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01 Story

I turn rough ideas into shipped products.

Today I lead products end to end: discovery, roadmap, sprints, launch, iteration. I’ve taken a rental-payments platform from idea to implementation, launched a logistics MVP, and run a 17-person cross-functional team of engineers, designers, QA, DevOps and marketers through daily stand-ups to a shipped product.

My route into product wasn’t the usual one. I trained as an engineer and spent five years in operations and field sales before moving into product full-time, so I’m as comfortable in front of customers and stakeholders as I am inside a backlog. It taught me to plan carefully, show up daily and judge the work by results, not slide decks.

07
Products managed, from idea to launch
17+
People in the cross-functional team I led
03
Startups co-founded
20+
Product managers trained and mentored
02 Selected work

Seven products. Idea to launch. One habit: ship it.

Tap any project to open its case notes.

  1. A real-estate platform that makes rental payments and property management effortless for owners, managers and tenants. Led from ideation to successful implementation.

    What I owned

    • The product roadmap, aligned to business goals and stakeholder needs
    • Timelines, task assignment and agile rituals that kept milestones on schedule
    • Market research and competitor analysis shaping features and positioning

    Who I worked with

    • Product designers, frontend and backend developers
    • Sales associates and marketing, to match features to what landlords and property managers actually need

    What shipped

    • A commission-based rental payment system powering revenue
    • An onboarding flow for property managers and owners

  2. A logistics, cargo and freight platform that gets packages where they’re going, swiftly and securely. Taken from requirements to a launched MVP.

    What I owned

    • PRD and FRD documentation
    • Weekly stand-ups and time management that kept execution smooth
    • The GitHub backlog: issues, assignment, progress tracking and feature prioritisation

    How we learned

    • Qualitative research and usability testing with 30 participants
    • Brainstorming sessions and prototype iterations driven by research findings

    What shipped

    • An MVP, delivered and successfully launched
    • A pitch deck and operational manuals used in partnership and growth conversations

  3. An e-commerce platform that streamlines online shopping for food products, making fresh and diverse food more accessible. Co-built and launched.

    What I owned

    • The end-to-end product lifecycle: ideation, development, testing and launch
    • The product roadmap, prioritised on customer needs, business goals and market analysis

    How we delivered

    • Agile sprints, refined user stories and close oversight of task completion
    • Tight collaboration between designers, developers and business stakeholders

    What it led to

    • A launched platform serving food vendors and online shoppers
    • Iterative improvements from customer feedback and data, lifting usability and retention

  4. A delivery platform serving the food, e-commerce and pharmaceutical sectors, connecting customers with local restaurants, pharmacies and vendors.

    What I owned

    • Business development, market expansion and vendor partnerships
    • Go-to-market strategy, pricing and competitive analysis

    With the product team

    • Defined and prioritised features for delivery speed, user experience and customer satisfaction
    • Aligned features with merchant needs to improve onboarding

    Results

    • Partnerships with restaurants, pharmacies and supermarket vendors across Benue State
    • Growth in user acquisition and order volumes, driven by the go-to-market strategy

  5. A training platform where working professionals teach Africa’s next wave of tech talent through expert courses, hands-on projects and mentorship. Launched to a global audience.

    The problem

    • Budding tech professionals across Africa weren’t getting enough practical training. Many had never used the tools the industry actually runs on
    • We built a platform where practitioners from different roles in the industry train students hands-on, with learners joining from Nigeria, Ghana and Kenya

    What I did

    • As co-founder and Senior Product Manager, oversaw and managed the development of the platform
    • As PM Mentor, led the product management track: introduction to PM, a practical approach to PM, user-centric product design with Figma, and an AI approach to product management
    • Taught the working toolkit hands-on: Jira, ClickUp, Linear and GitHub for delivery; SurveyMonkey and Google Forms for research; Notion for documentation
    • Spearheaded the campus ambassador programme

    Outcome

    • Launched TalentsFactory to a global audience
    • Trained 20+ students in product management
    • Secured and managed partnerships with NYSC, AIESEC Nigeria, Enactus Nigeria and She Code Africa

  6. A virtual bingo game that builds team spirit for remote teams on Slack and Zoom. My capstone product at the HNG bootcamp, delivered with a cross-functional team of 17+ people.

    The team I led

    • Frontend and backend developers, QA testers, DevOps, a data analyst, video marketers and UI/UX designers
    • Daily stand-ups for alignment; weekly sessions to prioritise, unblock and celebrate wins
    • A Linear board for task assignment, tracking and project visibility

    What I wrote

    • PRD and FRD
    • Research survey and acceptance criteria
    • Business model canvas, unique value proposition and product-marketing strategy, with the team

    How it got better

    • Shaped the UI/UX of the key MVP mockups
    • Ran usability testing sessions and iterated the designs on the feedback

  7. A reusable codebase developers build on, with authentication, payments, subscriptions and more already wired in. A team project at the HNG bootcamp.

    The setup

    • Built during the HNG product management bootcamp
    • Worked alongside a team of 11 product managers to define the key features developers need out of the box

    What I wrote

    • Functional requirements document
    • Research survey and acceptance criteria
03 Experience

Where I’ve delivered.

Jan 2026 – Now

SIEA Integrated Solutions

Founder

  • Running a solutions-driven enterprise that builds sustainability into agricultural and business systems.
Aug 2024 – Aug 2025

GetCrib

Product Manager · Remote

  • Led a real-estate payments and property-management platform from ideation to implementation.
  • Owned the roadmap and agile delivery across design, engineering, sales and marketing.
Apr 2024 – Jun 2025

TalentsFactory

Co-founder & PM Mentor · Remote

  • Co-founded an edtech platform where industry professionals train budding African tech talent; managed the platform’s development and launched it to a global audience.
  • Trained and mentored 20+ product management students, and managed partnerships with NYSC, AIESEC Nigeria, Enactus Nigeria and She Code Africa.
Feb 2024 – Dec 2025

Allroutes Logistics

Senior Product Manager · Remote

  • Took the logistics platform from PRD to a launched MVP, with usability testing across 30 participants.
Nov 2022 – Dec 2025

ECOM Nigeria

Sales Representative, North Central · Onsite

  • Built ECOM’s North Central market from scratch.
  • Primary company representative to smallholder farmers, distributors and agro-dealers for agricultural machinery and agro related products.
  • Ran competitor monitoring and market research; reported insights to the business head to guide pricing, positioning and expansion.
Jul 2022 – Sep 2025

Mealtrips

Business Development Manager & Co-founder · Remote

  • Co-founded the delivery platform, onboarded vendors and managed end-to-end stakeholder relationships.
Dec 2021 – Jul 2023

Chawbox

Head of Product Management & Co-founder · Remote

  • Spearheaded the development and launch of a food e-commerce platform, managing the full product lifecycle.
Oct 2020 – Nov 2022

AFEX

Sales Operations Analyst · Onsite

  • Oversaw the warehouse receipt system, aggregating and storing 5,000 MT of soybeans with quality control and compliance.
  • Worked with 10,000+ smallholder farmers on input loans for wet-season farming, holding ~92% repayment compliance.
  • Produced market and price reports that guided strategic decisions.

Training & certification

Certifications

Product School

Product Discovery · Product Launch

Two certifications: one in finding and validating what’s worth building, one in taking it to market.

Product Discovery Certificate Product Launch Certificate
Jun 2024 – Sep 2024 · Remote

HNG Bootcamp

Product Management track

An intensive, project-based bootcamp where I delivered Remote Bingo with a 17+ person cross-functional team and co-built the developer Boilerplate alongside 11 other product managers. Both were bootcamp products, not employers.

HNG Certificate of Proficiency
Training programme

Product Hub Africa

Product Management

Product management training and certification.

Product Hub Africa Certification

Education

  • B.Eng, Agricultural & Environmental EngineeringFederal University of Agriculture, Benue State · Second Class Upper

Community

  • Technical writing mentorElite Int’l · 2023
  • AMA session host & contributorAnything-Product · 2023
  • Project development managerNAYPM · 2021
04 Approach

How I take a product from idea to launch.

  1. i.

    Discover

    Discovery before delivery. Market and user research, competitor analysis, surveys and stakeholder conversations, so I’m solving a real pain point before anyone writes a ticket.

    Research · Strategy
  2. ii.

    Define

    A roadmap tied to business goals. Clear PRDs and FRDs, user flows, acceptance criteria and honest prioritisation, so the team knows what matters this sprint, and what deliberately doesn’t.

    Roadmaps · Documentation
  3. iii.

    Deliver

    Daily stand-ups, a visible board, fast unblocking. I keep designers, engineers, QA and stakeholders pulling the same way with open channels and steady reporting.

    Agile delivery · Leadership
  4. iv.

    Learn & iterate

    Launch is the start of learning. Usability tests, customer feedback and data tell me what to improve next, and it all feeds the following cycle.

    Testing · Iteration
Tools
  • Jira
  • Linear
  • ClickUp
  • Asana
  • GitHub
  • Notion
  • Figma
  • Miro
  • Canva
  • Adalo
  • MS Office
Methods
  • Agile
  • Scrum
  • Kanban
  • OKRs
  • A/B testing
  • Wireframing
  • Prototyping
  • Usability testing
  • Information architecture
Technical fluency
  • HTML · CSS · JavaScript
  • Git
  • APIs
  • AWS
  • GCP
  • Markdown & Hugo docs
05 Field notes

Proof I’ve done the unglamorous work.

Drag or scroll sideways →

Emmy in protective coveralls with a backpack sprayer beside a disc harrow
N° 01 Crop protection, suited up
Emmy smiling in front of a truck being loaded with sacks of produce
N° 02 Loading day: commodities on the move
Emmy spraying young crops in a wide field under cloudy skies
N° 03 Row by row
Emmy standing in a soybean field, arms crossed, wearing a field vest
N° 04 Plot inspection
Emmy with farmers in a green field
N° 05 The people the work is for

Open to product roles in fintech, SaaS, real estate, health, agriculture, logistics & education

Let’s grow something.

irtwangeterwaseemmy@gmail.com
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